If we talk about coloring trends, this summer we are not talking about radical changes, but about natural, flattering results and, most importantly, easy to maintain at home. According to María Baras, creative director of Cheska Salon, clients are increasingly seeking colors that integrate with their natural base and that continue to look beautiful as the weeks go by, to avoid those recurring salon appointments and having to monitor hair growth so closely. “The success of a color is not on day one, but how it evolves over time,” the expert states.
As the stylist explains, the most in-demand hair tones this season are chocolate brown and hazelnut brown, as well as warm blondes, honeys, butters, and vanilla. “There is a lot of variety, but always seeking naturalness and shine,” explains María. “Even copper tones remain in trend, though in softer and less intense versions,” she notes.
Beyond the color itself, Baras notes that what matters most right now is the technique, reiterating that the trends that work best are the ones that don’t require you to go to the salon every month. Among the most requested are soft gradients and melted roots, which are becoming increasingly popular. In this context, balayage has evolved: “Balayage is no longer worn as a defined stripe; now everything is more blended, more melted and more organic,” she says. “The goal is to achieve a more natural effect and much more harmonious growth.”
Also babylights highlights are gaining prominence, allowing to illuminate the hair without creating evident contrasts. “Many clients opt to lighten by only two or three shades relative to their natural base to achieve more light without compromising maintenance.” And she adds that another technique currently in high demand is hair contouring.
“What matters is not only the tone, but where you place the highlights to flatter the face.” Through strategic light points, you can brighten the gaze, soften features, or add a sense of volume.
It’s also worth noting the new era of the grays, continuing with that search for naturalness. Against full coverage, more and more women seek to incorporate gray into the color naturally. “Multidimensionality is much more in vogue, with undertones, shine and movement. Solid colors are more passé.” For the expert, a beautiful color also depends on how it is cared for at home.
“Shampoo, treatments, how you dry your hair or even the water temperature influence how long the color lasts,” she adds. What tips does she propose? Using lukewarm water, protecting from heat and maintaining hydration are some of her most basic recommendations. In short, the new coloring aims to accompany the hair, not transform it completely.
