The Simple Makeup Artist Trick to Make Your Eyes Look Bigger

Emma Caldwell
February 5, 2026

In makeup, small gestures make the difference. A single well-placed stroke is enough to transform the expression and bring freshness to the face. This season, the spotlight returns to the eyes, but not through perfect lines or excessive shadows, rather through a simple, almost instinctive trick that manages to enlarge the eyes naturally.

The technique consists of applying the eyeliner inside the eye and softly blending it with the pad of the finger. An spontaneous gesture, appearing improvised, that provides definition and shine without hardening the features. And although it might look like it came from a teenager’s makeup bag, it has been elevated to trend status by one of the most influential runways of the moment: Victoria Beckham’s Spring-Summer 2026 collection.

The designer described her collection as «an abstract adaptation of the initiation wardrobe, experimental gestures, naive compositions and the happy accidents that shape the way we learn to dress and express ourselves». A tribute to the stage in which one’s own style is forged and the beauty of imperfection is discovered.

According to Beckham, «the collection is the journey of discovery of a young woman», and both fashion and makeup «tip their hat to that spontaneous self-styling that is characteristic of youth». To translate that idea onto the face, Lucia Pica, a professional makeup artist, drew inspiration from «that joyful stage of adolescence, where carefree experimentation meets unexpected elegance». Her proposal was an organic, almost impulsive, application of eyeliner, executed with intentionally imperfect strokes.


Lápiz de ojos Cocoa Pavé Satin Kajal Jewel Liner de Victoria Beckham.

«The concept arises from the innocence of the transition to adulthood», explained Pica. «Victoria drew inspiration from that innocence that a young girl has… she draws the eyeliner inside the eyes and then smudges it with her finger. It is as if she had done it herself».

The key product was the Cocoa Pavé Satin Kajal Jewel Liner, a cool brown shade with silver shimmer that combines intensity and light. This inner liner creates depth and visual openness without appearing harsh, providing an eye that looks bigger and more expressive.

Other brown eye pencils to enlarge the gaze


Eyeliner marrón de Laura Mercier.

If you’re looking for other designs to enlarge the gaze, we suggest two options that we also like. On the one hand, the Laura Mercier Caviar Tightline brown eyeliner that you can also use on the waterline. It lasts up to 16 hours. It is an eye pencil formulated with hyaluronic acid and vitamins E and B5.


Eyeliner marrón de Makeup By Mario.

On the other hand, we also recommend trying the brown eyeliner from the brand Makeup By Mario. A pencil with fairly strong pigmentation that helps widen the gaze and achieve a more natural look. The shade we recommend choosing is Perfect Brown.

Emma Caldwell
Emma Caldwell
I’m Clara Desrosiers, a writer and fashion editor based in Toronto. I founded Backdoor Toronto to explore the intersection of fashion, identity, and culture through honest storytelling. My work is driven by curiosity, community, and a love for the creative pulse that defines this city.