Although there is a list of confirmed attendees and the names of those who will attend usually leak out, the Met Gala always hides some surprise. And in this edition, it has had an unexpected Spanish representation. And indeed, on the stairs of the Metropolitan Museum of Art not only did a striking Georgina Rodríguez pose with a look inspired by the Virgin of Fátima, but also Marta Ortega.
If a few months ago Anna Wintour was visiting Arteixo, now it was the president of Inditex who attended as a guest at this charitable gala in which the fashion powerhouse acts as host. Alongside her husband Carlos Torretta, the presence of Amancio Ortega’s daughter again makes clear the objective of placing Zara at the top of the industry’s pinnacle.
Marta Ortega paid homage to simplicity and minimalism without caring about the dress code or extravagances. In front of a wave of looks that grab all eyes, that strive to win the prize for the most ingenious design and that sit on that fine line that skirts gaudiness, the president of Inditex showcased elegance and sobriety.
She did so in a navy blue dress, one of the most elegant colors and one of the most common among the guests, with a design of flowing lines. It was a look consisting of a sleeveless dress that blended two fabrics and was accompanied by an asymmetrical-cut gauze cape. A simple updo and a bejeweled clutch completed this ensemble that bore little resemblance to the others seen during the evening.
Zara, protagonist of some of the best looks at the Met Gala
Since taking the reins of the group founded by her father, Marta has been turning the Inditex giant into a fashion reference not only in our country but also beyond its borders. Paris, New York, Milan… We have seen Ortega present new collections in key capitals of the industry, alongside renowned designers and with personalities who are regulars on the runways.
Marta Ortega posed on the Met Gala red carpet.
The collaborations with haute couture creators and the arrival of garments aimed at competing with the great luxury houses were the best example of the makeover Marta was giving to Zara. And her debut at the Met Gala has been the best demonstration that her main objective is to strengthen Inditex’s role on the global fashion map.
And although she posed only alongside Torretta, the truth is that this communication strategy was accompanied by the much-acclaimed Bad Bunny. The singer’s very good relationship with the brand was evident with the look Zara created for his performance at the Super Bowl, and the Met Gala has once again been an ideal occasion to collaborate. Yes, Benito Antonio Martínez Ocasio appeared on the stairs of the Metropolitan dressed in Zara.
Dressed in a pristine black suit with a matching shirt with a bow tie, the Puerto Rican star drew considerable chatter by choosing an image that suggested his 53-year-old self. A striking look highlighted by his white hair and beard, which put the Zara name on one of the world’s most photographed red carpets.
Bad Bunny chose a Zara suit to attend the Met Gala.
Although he was not the only one, Stevie Nicks wore a Zara x John Galliano silk taffeta dress in midnight blue, with a crinoline silhouette that added drama and volume. Another example of why Marta’s presence on this red carpet matters. The thing goes beyond a whim to be among the moment’s most prominent celebrities; it’s about forging connections and synergies to place Zara at the very top.
