The 2026 FIFA World Cup kicks off, and not only sports enthusiasts are getting ready to experience one of the competitions that generates the most buzz; fashion lovers are too. The industry is increasingly tied to football, and since the so-called blokecore trend arrived to stay, T-shirts and other garments inspired by the sport have become a real success.
And an occasion like this, which unites an entire country around the game of a team, deserves a collection in its honor. Several brands that have little to do with sports have celebrated the arrival of the championship by launching pieces perfect to be the best fan. And it goes beyond a simple T-shirt; there are proposals that are pure fashion and that confirm that a sporty outfit does not have to be unfashionable.
Bershka: the most fashionable option
To celebrate the FIFA World Cup 2026TM, Bershka presents a new capsule collection inspired by some of the most emblematic national teams participating in this competition. Developed in collaboration with Outerstuff, a world-leading licensed sportswear company, this collection blends the passion for football with current fashion trends, reinterpreting the sport’s classic codes through a refreshed, urban, and global perspective.
The capsule’s standout pieces are the tops and T-shirts, ranging from classic football jerseys inspired by the official team kits to more avant-garde items such as fitted baby-tee style T-shirts, halter tops, bandeau tops or bikinis.
Zara: basics that never fail
Zara, on the other hand, has put forward a simpler proposal aimed at energizing a team in an easy and straightforward way. And it has done so in the kids’ section. There you can snag T-shirts and sporty shorts that reference not only some of the countries that are playing but also iconic moments from other editions of the World Cup such as Naranjito 92.
They are short-sleeve T-shirts and sports-style shorts characterized by a traditional cut and full color. There are also polo-style designs that reference that retro aesthetic that is so popular today and that has permeated football. If you go for the larger sizes, you can wear them as if they were adult garments.
Alohas: football-inspired sneakers
The footwear brand has presented a new edition of its iconic TB.490, reinterpreted in 13 models that celebrate the energy and diversity of the upcoming World Cup 2026. Each design takes as reference the colors of the flags of different participating countries, translating the spirit of football into the universe of contemporary fashion.
The TB.490 Club silhouette keeps the codes that have made it one of the brand’s most recognizable models: a low-top silhouette set on a rubber sole with branding, a folded tongue inspired by classic football footwear, visible contrast stitching, and playful-looking laces that give personality to the design. The result is a sneaker that fuses sports references with Alohas’ contemporary DNA.
Stradivarius: feminine football T-shirt
Stradivarius has launched a line with three T-shirts for the World Cup. They are three fitted options, with a shorter length than usual, a round neck, and short sleeves. A feminine and youthful design that reinterprets the more typical masculine aesthetic of football and that you can buy for €12.99.
They are available in Spain, Brazil, and France and are characterized by a white base with details in the characteristic colors of each country. Red, yellow, blue, or green; each piece has the team’s name embroidered on the chest. They’re ideal!
Scalpers: retro fashion
Scalpers has presented a capsule collection of T-shirts that celebrates the shared passion for football through a proposal inspired by the aesthetics of the great World Cups from other decades. Made from lightweight, comfortable, and breathable fabrics, the garments combine vintage references, retro-inspired color palettes, and graphic details that pay homage to different football cultures.
As a distinctive element of the collection, all pieces incorporate the number 07, a nod to the year the brand was founded and to its own history. The relaxed cuts, retro color palettes, and nods to classic sportswear recall the spirit of those shirts that transcended the playing field to become true cultural icons.
Brownie: sports sets
World Cup 2026 arrives at Brownie with an exclusive capsule inspired by all the excitement of football. Two limited-edition total looks that blend retro aesthetics and sporty vibes that will win over a Gen Z generation ready to give it their all for their team.
The Mexico special edition, available only in the country, opts for colors with vintage hints and references to the “26.” For the rest of the countries, a white and blue version reinterprets the classic uniform from a more minimal and cool perspective. A collection created for fans of football, fashion, and the moments that make history.
Guess Jeans: 90s style
Guess Jeans has presented a new capsule collection that celebrates the global spirit of the World Cup through a varsity-inspired look and 90s DNA. A limited edition that turns international pride into a statement of urban, contemporary style.
The collection includes unisex T-shirts and cropped tops with collegiate lettering and the names of countries such as Italy, U.S.A., France, Japan, Spain, Brazil, Mexico, Australia, Germany, England, Netherlands, Turkey, Greece, Poland, Korea and Argentina. The designs incorporate national colors and the brand’s iconic seal, fusing sport, fashion, and pop culture.
