Who Is Behind Queen Letizia and Princess Leonor’s Perfect Outfits: The Madrid-Based Women’s Tailoring Firm

Emma Caldwell
August 27, 2026

Among all the styling analyses that have been made of the Spanish monarchy, if we had to highlight one common denominator, without a doubt, the blazer-and-trousers suit would be among the most commented looks of any member of the royal family.

And it’s not only about King Felipe VI. His wife, the queen Letizia, his daughters, and even his mother, Queen Sofía, repeatedly turn to this tailoring look, which has a well-established meaning and power, and which both Queen Letizia and Leonor and Sofía have found to be the best ally.

One only has to look back and remember each and every styling they’ve worn to realize that this blazer-and-trousers set is in their wardrobe in different versions, materials, fabrics and colors.

Why Letizia and Leonor always wear a suit

But especially Queen Letizia and Princess Leonor have made this past year of the men’s suit the look they wear again and again, to such an extent that many experts in the nonverbal communication of the royal family have criticized it. The reason for this frequent use may be due to a more austere line, in which repeating garments is synonymous with sustainability and lower expenditure.

But there are other theories. It could simply be a matter of attention diversion, so that people talk more about what they do and not so much about what they wear, or it could be a communication strategy in which the blazer-and-trousers suit provides that seriousness, formality, and commitment that, at this moment, the Spanish monarchy seeks to project.

The preferred tailoring firm

As we have said, both Leonor and Queen Letizia have different options that confirm how much they like to turn to this type of looks. But there is one particular firm that is common to mother and daughter and to which they have worn again and again due to the quality of its fabrics and the perfection of its designs.

We are talking about Bleis Madrid, a firm specialized in women’s tailoring that has dressed many other well-known faces and has carved out a place in the fashion industry thanks to pieces perfectly crafted, with a local Made in Spain stamp and with a stylistic savoir-faire that maintains elegance, minimalism and that concept of silent luxury that is so popular today.

It is a firm founded by the creative director Blanca Bleis, who graduated in 2016 from Parsons The New School for Design (New York), one of the world’s most prestigious art and design schools and the alma mater of great designers across generations such as Donna Karan, Tom Ford, Marc Jacobs and Alexander Wang.

The fruits of her training have been impeccable blazer suits with clean lines that express tradition and contemporaneity. “All of our garments are made in Spanish workshops that care for and nurture every detail to achieve an unparalleled finish, while also supporting local craftsmanship,” say the firm.

And what makes it so special? It has become one of the queen’s favorite brands for the patterns of the prêt-à-porter collections, which have a standard sizing that adapts to today’s woman, filling her with confidence, personality and her own elegance.


Blanca Bleis.

In addition, they believe in a circular economy to support the sustainability of the fashion industry. “We use fabrics from past seasons to craft new garments and avoid textile waste. At Bleis Madrid we believe in silent luxury. We favor timeless pieces, those that live and age with us,” they add.

Emma Caldwell
Emma Caldwell
I’m Clara Desrosiers, a writer and fashion editor based in Toronto. I founded Backdoor Toronto to explore the intersection of fashion, identity, and culture through honest storytelling. My work is driven by curiosity, community, and a love for the creative pulse that defines this city.