The Alison Loehnis Method: 6 Style Tips from the Woman Who Dresses Luxury Best

Emma Caldwell
August 28, 2026

There is a woman who dresses luxury better than anyone and is little talked about for all the style lessons she can offer. It is Alison Loehnis, known for having chaired Net-a-Porter for 20 years, the platform that managed to introduce luxury online. Her criterion, common sense, and good taste in fashion have led her to be one of those industry figures worth keeping on your radar if you are looking for inspiration to dress well.

And this New Yorker, now based in London, is a senior advisor in consumer, retail and luxury at JPMorgan Chase and has decided to capitalize on her Instagram profile by doing what she does best: dress well. She already has almost two hundred thousand followers, and we could say that her account is that style guide for learning basic fashion tricks. Here are some of the principles she follows.

The importance of a good blazer

For Alison, the blazer doesn’t complete the look; it builds it. For her, it is one of the key garments to achieve that effect of power and style, and she uses them in different ways. She pairs them with more casual pieces, but also in elegant looks with layering and color mixing.

Mixing styles

This fashion expert says that the best approach when building a look is that not all garments have the same level. Not everything should be elegant or sporty; mixing styles is a winning technique. For example, you can add a very good draped garment, with a T-shirt, or a very good jacket with jeans.

Embrace femininity

Alison is clear that deliberately going feminine is the foundation of her style. Skirts, dresses and other pieces associated with the feminine wardrobe are essential to elevate your style, especially on important occasions. Moreover, when combined with what was mentioned above, the result will be perfect.

Quality materials

No doubt, for a look to look good it is essential to choose quality pieces. She, a loyal luxury consumer, confirms this by acquiring garments with fabrics such as linen or leather that make any piece look much more elegant and luxurious.

Choose a good coat

For Alison, the coat is your introduction. In line with the previous emphasis on investing in good garments, she advises paying special attention to outerwear. The reason? Because when you walk into a room they will do the talking for you without you even having to speak.

Importance of accessories

Finally, Alison uses accessories as the best trick to elevate any look. She prefers selecting basic pieces that can be elevated and transformed thanks to accessories with a strong presence. Don’t complicate your life with overly sophisticated looks, but indeed put intention into small pieces that adorn.

Emma Caldwell
Emma Caldwell
I’m Clara Desrosiers, a writer and fashion editor based in Toronto. I founded Backdoor Toronto to explore the intersection of fashion, identity, and culture through honest storytelling. My work is driven by curiosity, community, and a love for the creative pulse that defines this city.