Primark has found in two celebrities the perfect claim to ensure the success of the collections and launches it presents throughout the year. We are talking about Paula Echevarría and Rita Ora. The Spanish actress and influencer is already a regular feature in these lines that the British brand launches in collaboration with her. The result is a carefully curated selection of garments that work wonderfully and that Paula herself defends to perfection in both her daily life and on special occasions.
Something very similar happens with the singer Rita Ora, who has been working with the British giant for several seasons and manages to translate into Primark modern proposals that are much more sophisticated. This beginning of 2026 has meant the arrival of a new collection in which the artist has wanted to show her passion for sport.
It is a line perfect for fulfilling the goal of starting a new exercise routine without sacrificing comfort or style. With ultrasoft textures, sculpted silhouettes and the artist’s personal touch, this collection reinterprets the concept of performance with garments that work just as well inside the gym as in real life.
The objective is clear: to use these pieces in the most versatile way possible and make getting dressed to go training stop being a problem. This new proposal combines functionality and design, but it also responds to what we all look for when choosing a good pair of sports leggings.
As the brand states, all garments offer reinforced support and shaping effect in the core area, designed to accompany you through intense workouts, from cycling to HIIT. They also include silicone details that improve the grip and a four-direction Stretch technology that guarantees total freedom of movement.
They are technical garments that adapt to each pace and style, and they are combined with other knit and cotton options that reinforce that goal of maximum versatility. And in this collection you will not only find tops and leggings: there are also cardigans, sweatpants, T-shirts, jackets and hoodies.
Accessories are not missing either, such as a perfect shopper bag to carry everything, a belt bag, or ballet-style sneakers that have become so fashionable. All of this in a soft color palette dominated by chocolate brown, burgundy, gray, the always sought-after black, and a delicate white that references Cloud Dancer, the Pantone color of 2026.
The Best of Primark’s New Arrivals
Soft-knit cardigan in a raw color with a flattering belt-and-tie design and a relaxed fit. It costs 18 euros and is available in brown.
Shopper bag made in a black-toned technical fabric. It has independent sections and a shoulder strap. It costs 19 euros.
Short chevron-neck jacket made of cotton. It has front pockets, a structured cut that flatters, and a zipper closure. It costs 18 euros and is available in red and beige.
Ballet-style sneakers with a mix of materials including mesh and an adjustable elastic closure with Velcro. They cost 17 euros and are available in black.
Mid-rise black leggings made with four-way stretch fabric and a flared bottom. They cost 15 euros and are available in brown.
