New Collections Spotlight: Massimo Dutti, Ba&Sh, Bershka & H&M — Our Week’s Favorites

Emma Caldwell
July 28, 2026

This week the shopping proposals list arrives with the best buys to debut the collection previews. Last week’s sections from Massimo Dutti, Bershka and H&M are filled with garments and accessories that invite us to make the first purchases of the season.

What’s new this week? We have a little bit of each of the key trends of the moment: minimalist dresses in neutral colors, boho-style shirts, wide-leg pants, raffia bags with special details and backless suede sandals, these are some of the most desired pieces. Do you want to discover our list of favorites?


Brown dress by Massimo Dutti (79.99 euros)

Brown dress by Massimo Dutti (79.99 euros)

The time has come to leave behind the sales and look toward the collection previews, which are arriving packed with all those garments we’ll wear through the rest of the summer. It’s time to opt for simple yet special designs, in fabrics and colors that are fully on trend. Choose a linen dress, midi-length and in dark brown. You won’t take it off in the coming months!


White top by Massimo Dutti (59.99 euros)

White top by Massimo Dutti (59.99 euros)

The new-in sections arrive packed with garments as elegant as this top-and-midi-skirt set. The perfect choice to debut this summer days. You can wear it with a suede bag and a pair of mid-heel sandals.


Floral-printed dress by Massimo Dutti (129 euros)

Floral-printed dress by Massimo Dutti (129 euros)

The last week’s sections invite you to completely renew your summer wardrobe with truly special pieces. The midi dress, with multicolor print, will quickly become your favorite piece of the summer. Wear it with your favorite accessories.


Burgundy pants by H&M (39.99 euros)

Burgundy pants by H&M (39.99 euros)

If you want to add a special set to your summer wardrobe, you have to go for this lovely proposal in the form of an asymmetric top and flowing trousers. A design you can wear during the hot months. Wear it with flat sandals to tone down formality.


Burgundy sandals by H&M (24.99 euros)

Burgundy sandals by H&M (24.99 euros)

Although we can’t declare the summer sales over yet, the time has come to start discovering the new arrivals. Opt for this kind of accessories to create the best summer looks.


Raffia bag by H&M (39.99 euros)

Raffia bag by H&M (39.99 euros)

The collection previews from your go-to stores have arrived packed with summer accessories as special as this raffia bag. A very elegant proposal, that you can wear with all your party looks.


Lace dress by Bershka (35.99 euros)

Lace dress by Bershka (35.99 euros)

If boho style is your thing, this French brand has everything you need to refresh your wardrobe. This printed shirt is one of the prettiest pieces in its new collection.


Printed dress by Ba&sh. (295 euros)

Printed dress by Ba&sh (295 euros)

The summer arrivals from this French brand have brought a lot of dresses that still retain a summer flavor. If you don’t know which design to choose, this multicolor print design is a fail-safe bet.


Printed skirt by Ba&sh (225 euros)

Printed skirt by Ba&sh (225 euros)

And to finish our wishlist, nothing better than a beautiful bohemian-styled design. A long skirt to turn heads during the final stretch of summer and the first days of the in-between season.

Emma Caldwell
Emma Caldwell
I’m Clara Desrosiers, a writer and fashion editor based in Toronto. I founded Backdoor Toronto to explore the intersection of fashion, identity, and culture through honest storytelling. My work is driven by curiosity, community, and a love for the creative pulse that defines this city.