The 2026 beauty news arrives packed with new proposals that confirm the exponential rise of an industry that has been greatly fueled, in large part, by social media. The skincare culture has spread to younger generations and no longer do effective and respectful formulas alone matter; an eye-catching and instagrammable aesthetic also counts.
In this contextual frame, brands that meet all the aforementioned requirements have emerged: good, pretty and affordable. The latter is where Sephora comes into play, which after the initiative The Next Big Thing, discovers emerging brands such as Glowery—this is its founder—, which promises to be one of the most viral in 2026.
The central philosophy of Sephora consists of rigorously selecting brands that embody authenticity, quality and innovation. In close collaboration with them, it fosters their long-term growth through exclusive opportunities and dedicated support to help them grow worldwide, anticipating and shaping future beauty trends for its most demanding customers.
An example of this is Makeup by Mario, the well-known brand created by Kim Kardashian’s makeup artist; Kosas, a global icon among those who know makeup best; Byoma, the must-have for all skincare addicts; or Tatcha, the Japanese luxury beauty brand that is winning over Spain.
A list to join now Glowery, which has entered the Spanish market from this January thanks to Sephora. «At Sephora, we are passionate about discovering the next generation of beauty products and working hand in hand with the jewels that will become the most desired beauty brands of tomorrow», says Catherine Spindler, president of Sephora Europe and the Middle East, about these new additions.
But, what makes this brand that is revolutionizing daily skincare so special? It presents itself as a beauty firm with dermatologist-backed formulas and made with between 97% and 99% natural ingredients, pro-collagen actives, and biomimetic technology.
And the best part is that all products are designed to act in synergy with the skin barrier, not against it. It is a safe, smart and respectful approach that simplifies routines by adapting products to specific needs. The goal is for you to glow with a radiant complexion effortlessly from morning to night.
And all of this without going unnoticed. With six products currently for sale, its all-color packaging and a design that is as attractive as possible place it as the next viral brand we will see the most on TikTok. How many content creators will we see testing these new cosmetics on social media?
Midnight Glow is a night regenerating oil that nourishes, repairs and strengthens the skin barrier while you sleep (25 euros).
In Sephora you will find everything from a cleansing balm —melting texture with vitamin E— to a moisturizer —with hydrolyzed hyaluronic acid—, all of them with one common denominator: the pursuit of unprecedented radiance. Do you want to try it too?
