Over these past few years we have seen thousands of ways to apply blush. It is a makeup product that follows its own trends and has undergone a renaissance with all kinds of textures, shades, and finishes. Until recently, the correct way to apply it was on the cheekbone. Although now it seems that this effect has become outdated. You should raise it much higher, almost touching the under-eye area and visually linking it with the upper part of the cheekbone.
The culprit? The makeup artist Patrick Ta, who has been blending it under the eyes for a more continuous finish for some time. TikTok has helped spread this trend. Called undereye blush, many experts relate it to Igari makeup, created by the makeup artist Shinobu Igari in the late 1990s and aimed at replicating youthful blush. But why does it work so well? According to makeup artist Andrew Denton, “placing the color under the eye and sweeping it toward the temples emphasizes the higher points of the center of the face and visually creates greater lift.”
To replicate it (and not end up with two pink spots under the eyes) the trick is to use little product and build gradually. “I would avoid concentrating the blush in the center of the cheek and apply it on the cheekbone area, near the under-eye and blending upward.” As is customary for this kind of finish, the best formulas are liquid or cream ones that facilitate that blush-integrated effect.
The Best Blushes for a Natural Finish
Blush Filter by Huda Beauty.
Blush Filter by Huda Beauty. Its light formula combines modulable pigments and micropearls that provide a very flattering diffused effect at any age. One thing I particularly like is that its finish is luminous, fresh, and multidimensional.
Impressionist Multistick by Kosas.
Impressionist Multistick by Kosas. It is very versatile. Its buildable pigmentation adapts to the result you want on your cheeks and lips for any occasion, from a subtle touch to a more intense finish. The result is fresh, healthy, and very flattering.
Baby Cheeks by Westman Atelier.
Baby Cheeks by Westman Atelier. I haven’t tried one like this. Its creamy texture with jojoba oil, grape extract, and botanical complexes blends in very well and provides a natural glow that makes the cheeks look fresher, juicier, and more luminous.
Backstage Dior Rosy Glow Stick.
Backstage Dior Rosy Glow Stick. I like it because it achieves that fresh, youthful finish that looks natural. The formula slightly adapts to the skin’s pH, which makes the color look very flattering and not artificial at all. Additionally, its ultra-fine texture blends in perfectly and leaves a beautiful diffused effect.
Rhode Pocket Blush.
Rhode Pocket Blush. All the girls want it. And it’s not for nothing. Its very juicy and easy-to-work-with texture leaves the skin looking beautiful, moisturized, and with plenty of glow. The finish is satin and natural, perfect for everyday use. Moreover, it is very buildable, so you can find the result that best fits you.
Multistick by Ilia.
Multistick by Ilia. It remains one of my favorites. It stands out for its soft and creamy texture, which allows it to blend perfectly on both cheeks and lips. It is versatile and you can apply it with your fingers.
