September not only means back to school, the return to work, the end of vacations or the new year for many who interpret this moment as synonymous with new beginnings. September is also, for the world of fashion and beauty, a phase full of novelties in which trends for the new season are renewed and new beauty routines appear aimed at facing the cold.
However, for the beauty world, this September month is dominated by what could be one of the most anticipated novelties. And it is that the Spanish beauty market welcomes what we could call the most viral brand of the moment: Rhode, by Hailey Bieber.
The model has become one of the industry benchmarks with a brand she launched several years ago and that, without a doubt, is one of the most discussed on social media. If you are a beauty fan, you have surely seen countless reviews on Instagram and TikTok that talk, try, comment on, and praise the products that Hailey has turned into objects of desire.
And the model, also a businesswoman and recently awarded by Time magazine, has managed to create an image around her brand with social media content as its foundation. A strategy that succeeds, generates conversation and, above all, sets current trends.
Rhode lipsticks are among the most sought-after.
So much so that their products, although not sold in Spain, have reached our country thanks to those who could not resist trying some of her iconic cosmetics. And Hailey sells skincare in formats that are very Instagrammable and with very good results, but she also has makeup available that everyone wants to have in their vanity.
It isn’t just another blush on the market, but a whole strategy around products that she herself uses and promotes through her social profiles and that resonate with women of all generations. In fact, the sale goes beyond cosmetics, as evidenced by the mobile case that fits one of her lip products which went hugely viral.
The mobile case with the gloss went viral.
For this reason, Sephora Spain has not wanted to miss the opportunity to bring this brand exclusively and, in just a few days, Rhode fans will be able to buy and experience for themselves the effects of a good glow makeup that Hailey Bieber herself loves and promotes so much.
If you also want to try those results that are so talked about on social networks, here is a practical guide to buy what is most worth it. These are the most iconic cosmetics and best sellers of the brand.
Glazing Milk by Rhode.
Glazing Milk
It is defined as the essential preparatory step for your facial care routine. Glazing Milk is a potent and nourishing complex with a milky texture that leaves the skin hydrated and radiant, while strengthening the skin barrier over time. It offers intense hydration for skin preparation and makeup and leaves a glow finish.
Pocket blush by Rhode.
Pocket blush
It is a stick that leaves a touch of blush for radiant skin. It is a cream blush that lights up cheeks and lips with a satin, diffused blush that blends softly and lasts all day. Its lightweight formula hydrates the skin for cheeks as soft as a baby’s and leaves a luminous finish without a greasy feel.
Peptide eye prep by Rhode.
Peptide eye prep
They are refreshing hydrogel patches for the eyes that reduce puffiness and brighten the area under the eyes, while helping to reduce expression lines and dark circles.
Peptide lip tint by Rhode.
Peptide lip tint
Originally launched as a summer limited edition, this lip tint stands out for its nourishing formula with a touch of color that hydrates and revives the lips, leaving them with a glossy and luminous finish. A gloss with a soft and long-lasting texture.
