If we look back and talk about the hair trends that ruled in 2025, surely the so-called glass hair comes to mind. Yes, the main objective was a super shiny hair that reflected light to the maximum. So much so that countless product lines were born to help achieve it. But what happens this 2026?
Well, something similar, but it has evolved and is now called bare hair. This trend does not seek to transform the hair, but to enhance its natural texture. Here, beauty is not built from the outside: it emerges from within. It is about a glowy hair, which could be inspired by the luminosity of the skin.
“Right now, the shine is what everyone is asking for,” explain Jordi Justribó and Javier Mateos, directors of The Lab salons (Barcelona). “But it is no longer understood as a superficial effect, but as an indicator of nutrition, hydration and the quality of the hair fiber. The shine reflects hair health.”
“We come from a very worked aesthetic, very focused on the final finish,” add the experts from The Lab. “Now the focus is on the real quality of the hair. The aim is that light is not added from outside, but reflected naturally from within the fiber.”
They therefore assert that to achieve real shine in the hair it is essential to treat the base by adapting care to each need. “The basis of it all is to understand what each hair fiber needs, personalizing the care,” explain The Lab. “Because not all hair needs the same, but all can achieve that healthy shine if it is well worked.”
A Mist
Shimmer.Me Blonde by Kevin Murphy is a mist that hydrates, restores and highlights the different shades of gray and blonde. Let your hair shine and take care of it at the same time, with the vitamins of this product, which uses a technology also used in high-end skincare. The shimmering spray includes mica and crystal silica that are used in skincare to create shine and reduce redness and/or dark circles. Its ingredients function as tiny mirrors in the hair that reflect light, giving life to gray and blonde tones. Price: 37 euros.
A Serum
Elvive Glass Hair Serum is a leave-in serum that envelops the hair fiber with a layer of shine. Enriched with glycolic acid, it protects the hair from heat up to 230°C and achieves instant extra shine, as well as 24 hours of anti-frizz effect. Price: 8.77 euros.
A Shampoo
To prolong shine and color intensity, Goldwell proposes combining its DualSenses line, specialized in hair color care, with StyleSign styling products, designed to create long-lasting styles with ease. Among them is the Goldwell DualSenses Color Brilliance Shampoo, which instantly enhances the color’s luminosity and helps minimize its loss with every wash thanks to its FadeStopFormula.
A Conditioner
Shine by Apivita is a conditioner that adds shine and vitality and is ideal for all hair types. It hydrates and provides shiny, vibrant hair thanks to vitamins and revitalizing essential oils of orange, lemon and grapefruit. It also prevents hair breakage and split ends and leaves the hair soft and easy to comb. Price: 15.50 euros.
